"From the earliest days at Apple, I realized that we thrived when we created intellectual property. If people copied or stole our software, we'd be out of business. If it weren't protected, there'd be no incentive for us to make new software or product designs. If protection of intellectual property begins to disappear, creative companies will disappear or never get started... It's wrong to steal. It hurts other people. And it hurts your own character." - Steve Jobs, as quoted by Walter Isaacson in his compelling biography.
Intellectual property has become an increasingly valuable asset in today's business. The integration of the intellectual property portfolio - patents, trademarks, copyrights and trade secrets - with sound marketing and financial strategies protects the company's ideas, technology and market position and ensures a strong business future. Developing and protecting your intellectual property provides a major competitive advantage. Being aware of the intellectual property rights of others can protect your company from substantial financial exposure and facilitate designing around or licensing the desired technology. Having a firm behind you with more than 30 years of experience focused in this specialty is a competitive advantage.
