Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. – Peter Drucker, Management ConsultantInvest In Your Brand
"Being both a patent attorney and serial entrepreneur, I know firsthand the necessity and value of intellectual property protection that companies must have. In today's global marketplace, it has become even more important that the product be protected with patents, trademarks, copyrights and trade secrets. Without this protection, products or technologies are vulnerable to being copied and produced by competitors. All too often the innovator does the creative and the missionary work, only to witness an imitator enjoy the financial rewards." - Nick Soloway
Intellectual property has become an increasingly valuable asset in today's business. The integration of the intellectual property portfolio - patents, trademarks, copyrights and trade secrets - with sound marketing and financial strategies protects the company's ideas, technology and market position and ensures a strong business future. Developing and protecting your intellectual property provides a major competitive advantage. Being aware of the intellectual property rights of others can protect your company from substantial financial exposure and facilitate designing around or licensing the desired technology.
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Hayes Soloway, P.C.
Contact us today to learn how we can protect your intellectual property rights!